Business
Development and Commercial Capability Building
We help leaders and commercial teams build
repeatable growth—through better targeting, stronger messaging, and disciplined execution.
Typical services
include:
- Sales/BD team training (consultative selling, value-based conversations, objections)
- Go-to-market planning workshops (ICP, segmentation, targeting, route-to-market)
- Pipeline discipline (stages, qualification, forecasting, conversion metrics)
- Key account strategy (account plans, stakeholder mapping, retention/expansion playbooks)
- Commercial messaging and value proposition development
- Lead generation strategy (channels, outreach sequences, partner-led pipelines)
- CRM process improvement (minimum viable CRM rules, reporting, adoption support)
- Sales toolkits (scripts, playbooks, templates, meeting structures)
- Pricing and proposal support (positioning, structure, win themes, risk controls)
- Performance coaching for leaders (weekly cadence, coaching routines, field execution)
